Season 4 UK Ratings

As usual, each week I will post figures for the season 4 episodes shown on E4 in the UK from Wikipedia. Surprisingly, on the site it doesn't list Channel 4's figures from Sunday afternoon's repeated airings, which is odd given on the main show's page, it lists both E4 and Channel 4's figures for seasons 1-3 (Season 3 moreso), which are generally over the 1 million mark. But If I manage to get hold of them somewhere I will make them avaliable on this blog. 

I do not know as to whether this is because of the news that Channel 4 would no longer broadcast Season 4 on Wednesday evenings; therefore, the main night's viewing of the episodes would be on E4 and not Channel 4.

Still, so far so good, the final season premiere did pretty well, based on these figures although as incredibly small as they were, even though it was the weakest season opener of all for Ugly Betty in terms of the episode itself, material-wise. Plus it was on digital, as opposed to terrestrial television: with E4 showing it at 9.00pm, and then an hour later with the repeated airing of the same episode on the same night on E4+1.
We'll see how the rest of the episodes do in the next coming weeks on E4.

For now, here are the figures for August 11's showing of the debut episode from series 4:

The Butterfly Effect (part 1)  air date: August 11 2010 at 9.00pm

E4 figures: 974 viewers


Rank: #1


E4+1 figures: 233 viewers


Rank: #6 


Total number of viewers: 1, 207 

Wikipedia- Ugly Betty Season 4