'Season 4 will première in the UK on August 2010 and it will complete its 20-episode run by December 2010. However, it will NO LONGER be shown on Channel 4, but will be exclusive on E4.'
Wikipedia- Ugly Betty Season 4
Hmm... I wonder if the decision not to air series 4 on Channel 4 in Britain next month might have something to do with the poor ratings in America, which as a result led to the show being cancelled. Did Channel 4 acted on this based on the problems it experienced in the States, in spite of the rave reviews it received? Or could there be another reason.
Looking back on the UK figures for season 3, I thought they was reasonably good- even though many fans disliked the third series.
I'm thinking however that many fans do have access to digital TV and E4 so they can watch the final series; although those that do not may have to get themselves a set top box. Still, news of its exclusivity on E4, with virtually no chance of the final season being shown on Channel 4 in the night, could and will dismay fans who have got used to watching Ugly Betty on Friday and Wednesday evenings on that station.
The U.K. is one of the very few to last countries yet to air the penultimate season; with the U.S and Canada already finishing its runs 3 months ago on ABC and City TV and just last month, Australia's 7TWO network.
Speaking of the 7TWO network, they did air the last 2 seasons of Ugly Betty (seasons 3 and 4) on there and both did well. I do not know how well season 4 will fare on E4 alone, given that season 1 was aired on channel 4 and seasons 2 and 3 were aired on E4 and Channel 4 on Fridays then Wednesday nights. Without its core showing on Channel 4, it may not perform so well. Season 3's figures on E4 were in the regions of 100,000+, whilst on Channel 4, it attracted over 1 million.
Therefore, it is the UK based Channel 4 Betty contingent, who unfortunately for them, will be the ones who will ultimately miss out on the final series, as opposed to E4's audience.
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